Wonders of wonders

So I was looking up pain stuff on the Internet to help me better relate to my patients on my pain list...yes that is actually a list that patients fall under and does not mean that they are a pain to work with. Anyway I came across this awesome article that if true, would mean that millions of Americans would no longer fear the dentist. Sounds to good to be true? Is there something wrong here? Ill let you figure that out http://www.time.com/time/magazine/article/0,9171,847597,00.html